

Karen Verhoog
Karen Verhoog
Making B2B Marketing Human Again | Tech Marketing Strategist | Building Trust Through Real Conversations & Connections
Making B2B Marketing Human Again | Tech Marketing Strategist | Building Trust Through Real Conversations & Connections

Hello
I'm a B2B tech marketing strategist who believes that, as technology gets smarter, we need to get better at being human. AI can create your content. It can find your prospects. It can automate your campaigns. But it can't build your relationships for you.
Good B2B marketing is about giving people a reason to trust you before they're ready to buy.
I've spent over 15 years working in marketing, helping businesses develop their strategy, communicate their expertise and connect with the audiences that matter. My experience spans B2B technology, healthcare, professional services and other complex markets where buying decisions aren't made on impulse, and relationships really do matter.
I've learnt that the best marketing doesn't start with a campaign. It starts with understanding your customers, their challenges and why they should care about what you have to offer.
I'm excited by AI and the opportunities it creates for marketers. But I believe the real opportunity is to use technology to make marketing more relevant, thoughtful and effective — not simply to produce more noise.
Let's make B2B marketing a bit more human.
What I help B2B business with

- Marketing strategy and positioning
- Customer understanding and proposition development
- Building credibility and trust with the right audiences
- Content, campaigns, events and LinkedIn marketing
- Making intelligent use of AI without losing the human connection
Articles
14 octobre 2026Read more...Seven rules for marketers who have had enough Why am I talking about Punk? I have never been a...Read more...It's been about a year since I last posted on this blog, and quite a lot has changed in that time...17 juillet 2025Read more...Just over a year ago I was exploring and talking about AI marketing and what this could mean for...I've worked with:

Safetytech Accelerator
HEAD OF MARKETING
A tech accelerator specialising in safetytech in maritime, construction and renewables.

Integrella
HEAD OF MARKETING
A niche IT integration consultancy in industries such as education, finance and healthcare, with offices in the UK, India and Dubai.

Jamatto
MARKETING CONSULTANT
A micropayment solution for online publications.
Plus plenty more...
MICROSOFT, EY, CURRENSEA, GENERAL MEDICAL COUNCIL, NHS, POST OFFICE LTD
B2B / B2C - Big tech, consultancy, healthcare regulation, public sector, corporate, startup and more.
Testimonials
A word from past clients:
Dr Maurizio Pilu
MD & Founder at Safetytech Accelerator
"I hired Karen as a short term contractor to shape and run the marcom function of a new venture. 6 months become a year, then 2 then almost 3 ... Being a new venture - everything needs to be put in place, run, fixed, managed. Karen excelled in handling variety and volume with exceptional multitasking skills. Nearly 3 years on we have a growing brand perception, dozens of references to the press, a respectable social presence, dozens of case studies and collaterals, a B2B marketing engine, and the list goes on. Karen is also highly skilled in managing stakeholders and clients. In summary - it has been a pleasure, business and personal-wise and I can't recommend Karen highly enough!"
James Jardine
MD and Founder at Jamatto
"It has been an absolute pleasure to work alongside Karen. Her idea generation around getting Jamatto to be discovered and understood by media businesses through social media -- and her follow through on those ideas -- has been second to none. I have no doubt she would be able to do the same in any industry to which she applies herself."
Marcus Davies
CEO at Integrella
"Karen took our marketing to the next level. From developing a new brand, a new website, and running several lead gen campaigns, including events, webinars and online campaigns, her professionalism and enthusiasm were very valuable to us."
Graham Frost
Director at WML Digital
"Karen is a most versatile marketing consultant with a vast varray of skills. She can help young companies get off the ground fast with diverse marketing initiatives or she can help established companies refresh their brand and market engagement with new ideas. I had the pleasure to work with Karen at Integrella where she helped us rebrand our web site, undertake our first webinars and run several outbound and inbound marketing initiatives. She is also very capable at technical writing and getting good content as a basis for delivering messaging."
James Lynn
Co-Founder at Currensea
"Karen has done a great job for us at Currensea - she makes complex things simple, and produces excellent content."
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