• Hello

    I'm a B2B marketer. And I've had enough of marketing b-s. Not marketing itself. The nonsense that surrounds it.

    I've spent over 15 years working in B2B marketing, and I can tell you good marketing starts long before the campaign. It starts with understanding your customers, knowing what problem you're solving and giving people a compelling reason to choose you.

    It also requires something technology can't manufacture: credibility, judgement and genuine human connection.

    That's why I'm developing Punk Marketing: a slightly rebellious take on B2B marketing, AI and business growth. Less marketing theatre. More commercial sense. More uncomfortable questions. And fewer beautifully designed campaigns promoting things nobody wants.

    If you're building a B2B business and want marketing that starts with commercial reality rather than another list of tactics, let's talk.

  • What I help B2B business with

    I take a no-nonsense approach to -

    • Marketing strategy and positioning
    • Customer understanding and proposition development
    • Building credibility and trust with the right audiences
    • Content, campaigns, events and LinkedIn marketing
    • Making intelligent use of AI without losing the human connection

    Why Punk Marketing?

    Punk was never about asking permission, following the crowd or accepting the status quo. It was about challenging convention, questioning authority and having the guts to say what others were thinking. That's the spirit behind Punk Marketing.

    I'm tired of the buzzwords, the marketing theatre, the AI hype and the obsession with generating leads without asking whether there's actually something worth selling.

    Punk Marketing isn't about being provocative for the sake of it. It's about getting back to what good marketing should be: understanding customers, thinking commercially, building genuine human connections and telling the truth, even when it's uncomfortable.

  • Articles

    THE PUNK MARKETING MANIFESTO
    October 14, 2026
    Seven rules for marketers who have had enough 1. STOP POLISHING TURDS. A rubbish proposition...
    Read more...
    B2B Tech Marketing in the Age of AI: Why Human Connection Matters More Than Ever
    October 13, 2026
    It's been about a year since I last posted on this blog, and quite a lot has changed in that time...
    Read more...
    One Year On - AI Marketing in July 2025
    July 17, 2025
    Just over a year ago I was exploring and talking about AI marketing and what this could mean for...
    Read more...

  • I've worked with:

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    Safetytech Accelerator

    HEAD OF MARKETING

    A tech accelerator specialising in safetytech in maritime, construction and renewables.

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    Integrella

    HEAD OF MARKETING

    A niche IT integration consultancy in industries such as education, finance and healthcare, with offices in the UK, India and Dubai.

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    Jamatto

    MARKETING CONSULTANT

    A micropayment solution for online publications.

    Plus plenty more...

    MICROSOFT, EY, CURRENSEA, GENERAL MEDICAL COUNCIL, NHS, POST OFFICE LTD

    B2B / B2C - Big tech, consultancy, healthcare regulation, public sector, corporate, startup and more.

  • Testimonials

    A word from past clients:

    Dr Maurizio Pilu

    MD & Founder at Safetytech Accelerator

    "I hired Karen as a short term contractor to shape and run the marcom function of a new venture. 6 months become a year, then 2 then almost 3 ... Being a new venture - everything needs to be put in place, run, fixed, managed. Karen excelled in handling variety and volume with exceptional multitasking skills. Nearly 3 years on we have a growing brand perception, dozens of references to the press, a respectable social presence, dozens of case studies and collaterals, a B2B marketing engine, and the list goes on. Karen is also highly skilled in managing stakeholders and clients. In summary - it has been a pleasure, business and personal-wise and I can't recommend Karen highly enough!"

    James Jardine

    MD and Founder at Jamatto

    "It has been an absolute pleasure to work alongside Karen. Her idea generation around getting Jamatto to be discovered and understood by media businesses through social media -- and her follow through on those ideas -- has been second to none. I have no doubt she would be able to do the same in any industry to which she applies herself."

    Marcus Davies

    CEO at Integrella

    "Karen took our marketing to the next level. From developing a new brand, a new website, and running several lead gen campaigns, including events, webinars and online campaigns, her professionalism and enthusiasm were very valuable to us."

    Graham Frost

    Director at WML Digital

    "Karen is a most versatile marketing consultant with a vast varray of skills. She can help young companies get off the ground fast with diverse marketing initiatives or she can help established companies refresh their brand and market engagement with new ideas. I had the pleasure to work with Karen at Integrella where she helped us rebrand our web site, undertake our first webinars and run several outbound and inbound marketing initiatives. She is also very capable at technical writing and getting good content as a basis for delivering messaging."

    James Lynn

    Co-Founder at Currensea

    "Karen has done a great job for us at Currensea - she makes complex things simple, and produces excellent content."

  • Message me

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