The Laws of Marketing - According to Larry David
The Laws of Marketing - According to Larry David
Please tell me someone else likes Curb Your Enthusiasm?
Larry David makes me laugh so much, so offensive and weird is his character.
I had a little play with what marketing laws according to Larry David would look like. It's pretty fun actually:
The Law of Unfiltered Honesty: If your product sucks, admit it. There’s a niche market for everything, even for honesty about mediocrity.
The Anti-Schmooze Law: People know when they're being schmoozed. Cut the crap, be direct, and save us all some time.
The Law of Inconvenience: If using your product is more complicated than putting on a pair of pants, you've failed. And remember, not everyone likes skinny jeans.
The Social Faux Pas Principle: Don’t try to win customers with just a flashy smile and a handshake. Remember, awkwardness is memorable. Be so awkward in your marketing that they can’t forget you.
The Bald Truth Law: Like a shiny bald head, your product’s flaws will shine through. Embrace them and market the heck out of them.
The Law of Social Annoyance: If your marketing strategy involves calling or emailing me more than I talk to my best friend, it's too much. Dial it back.
The Stop-and-Chat Avoidance Law: No one likes to be cornered into a conversation. Make sure your marketing allows for a quick escape route.
The Gift for Gab Rule: Sometimes, it’s not about the product but the story behind it. If you don't have a good story, borrow one from a friend. Just make sure they never find out.
The Leftovers Principle: If you can’t sell something, repackage it and sell it as something else. Remember, yesterday's failed product is today's vintage collectible.
The Law of Petty Differences: Sometimes, the smallest detail can set your product apart. Market your product like you're choosing the right temperature for room-temperature water – it's absurd, but so are consumer preferences.
Got anymore?